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10 Golden Rules of Marketing to Follow in 2021
Posted on 01/18/2021While there might not be “official” rules to magically make your marketing materials a success, these are some tried and true tactics to help you get the results you’re seeking.
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How to Make Video Content Work for Your Business
Posted on 01/11/20212021 is the perfect opportunity to start generating video content for your marketing efforts, or to spruce up the ideas you already have.
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5 Marketing Tactics Your Business Should Try in 2021
Posted on 01/04/20212021 is finally upon us, and with it comes a renewed sense of hope. Take this time to consider what’s been holding your business’s marketing tactics back.
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How to Decide When It’s Time for a Brand Refresh
Posted on 12/28/2020Many use the start of a new year to make resolutions for the future. New year, new you? The same concept can apply to your business’s branding, which includes your logo, colors, fonts and messaging.
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5 Marketing Lessons to Take into 2021
Posted on 12/21/2020While we’re undoubtedly ready for 2020 to come to an end, there are always lessons to be learned from hard times. Take these five lessons with you in the year to come.
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How Giving Back Can Grow Your Business
Posted on 12/14/2020Making a donation this holiday season is twofold for your business. It means you get to help make your community a better place, and it also puts you in front of customers both new and old.
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5 Tips to Build a Unique Online Portfolio
Posted on 12/07/2020Even if you aren’t in the job market, an online website could help you land your next big client or business deal.
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5 Ways to Prep Your Marketing for the Holidays
Posted on 11/30/2020While we don’t want you working straight through the holidays, there are some ways that you can get ahead and still enjoy much needed time with loved ones.
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5 Social Media Hacks to Market Your Business
Posted on 11/23/2020Your business will go far by staying relatable and posting often, as well as teaming up with local businesses and hosting contests.
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5 Ways to Network in a Virtual World
Posted on 11/16/2020In this digital world, remember that you can make connections from, well, virtually anywhere! Expand your reach and discover the new opportunities and endless possibilities that come your way.
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How to Use Guest Bloggers for Your Content
Posted on 11/09/2020When it comes to maintaining your business’s blog, it’s a great idea to have some help to keep your content fresh and add new perspectives.
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5 Marketing Ideas Leading Up to Thanksgiving
Posted on 11/02/2020While you still have time to prepare for the holidays, there is no need to wait until the turkey has been cut to get in on the holiday marketing madness.
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5 Scary-Good Marketing Ideas for Halloween
Posted on 10/26/2020Get out there and frighten your potential customers with how much they’re going to love you.
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How to Create an Effective Email Marketing Campaign
Posted on 10/19/2020Did you know that the average person checks their email inbox 15 times a day? That’s why it’s a no-brainer to start an email marketing campaign.
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5 Content Ideas for Your Next Business Blog
Posted on 10/12/2020Your business’s website is the perfect launching pad for enticing potential customers through the power of your own voice—with blogging.
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5 Reasons Your Business Should Sponsor an Event
Posted on 10/05/2020While in-person conferences may seem like a thing of the distant past, event sponsorship is still a great option to help your small business in a virtual world.
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How to Use Testimonials to Market Your Business
Posted on 09/28/2020Testimonials are the best way to garner trust with your potential customers without actually having to say anything yourself. Start with reviews you already have, and make additional asks from there.
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5 Signs It’s Time for a Website Redesign
Posted on 09/21/2020Don’t let your potential customers be the ones who got away. Take the time to invest in a website that works
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5 Ways to Maximize Your Social Pages
Posted on 09/14/2020There are billions of people out there searching social media sites every day. Make sure your business is ready to go fishing in that deep social media sea for potential customers.
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4 Content Marketing Wins for Your Small Business
Posted on 09/07/2020Content helps small businesses establish authority and expertise in an industry, as well as garners leads that may not have existed. So, what are you waiting for?
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5 Email Marketing Tips to Avoid the Trash Folder
Posted on 08/31/2020In the midst of a global pandemic, opportunity could be in your favor when it comes to email marketing.
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Six Guerrilla Marketing Tactics to Drive Sales
Posted on 08/24/2020Your business can meet with potential customers where they are, while generating leads and saving you money.
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Facebook 101: How To Optimize Your Page
Posted on 08/17/2020When it comes to marketing your small business, social media is a free, easy and engaging way to make direct contact with your current and potential customers. And what is the number one social networking platform? Facebook.
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How to Use Humor to be a Better Leader
Posted on 08/10/2020If you’re in a leadership position or hoping to be one day, try implementing humor into more of your interactions. Even if you’re not the funniest person in the world, you may discover a witty side that’s able to put people at ease and make people chuckle.
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The Art of #Hashtags
Posted on 08/03/2020When it comes to marketing your small business, let social media do some heavy lifting by taking advantage of hashtags to promote your products and services.
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Professional Distancing: Marketing Practices To Avoid
Posted on 07/27/2020Marketing is a key part of your small business plan, so make sure to carefully consider the do’s and don’ts in order to create a plan that works well and grows your business.
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Cultivating Company Culture from Home
Posted on 07/20/2020Your company culture is your saving grace even during these unusual circumstances, but when your culture thrives, so will your business.
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Let’s Get Social: 7 Tips for Marketing on Social Media
Posted on 07/13/2020Ready to get social? Let’s chat about some effective tips on how to use social media platforms to your advantage and market your business.
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Crafting a CTA That Will Propel Your Online Business
Posted on 07/06/2020Your goal is for viewers to take that extra step and become active. What better way to do just that than a strong call to action?
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5 Tips to Try for Effective Direct Mail Marketing
Posted on 06/29/2020With the right audience and the right business, direct mail marketing can have a powerful presence in any brand marketing strategy.
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20 Calls to Action that Drive Engagement
Posted on 06/22/2020When it comes to a business’s online presence, carefully-crafted calls to action are vitally important. A CTA that draws visitors in and generates constructive leads will result in higher engagement and increased customer sales.
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Creating a Successful Marketing Video
Posted on 06/15/2020There’s no doubt about it—the future of marketing lies in videos. Which means, if a business wants to stay current on the latest marketing trends, it should have a comprehensive video strategy.
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6 Essentials to Include in a Brand Guide
Posted on 06/08/2020When you know how to best represent your brand, you have the flexibility to share that brand with others, while representing the company in a professional light.
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10 Tips on Creating an Effective Landing Page
Posted on 06/01/2020If you’re struggling to create an effective landing page for your business, check out these top 10 tips.
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6 Ways to Up Your Social Media Game
Posted on 05/25/2020Social media is not simply about putting content out into the world, but rather about creating a two-way relationship with your audience—listening, engaging and building relationships.
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4 Reasons Why the Business Card Still Holds Power
Posted on 05/18/2020Just how powerful is the business card? Read these four reasons why you should take time to print your business cards now for use after the quarantine.
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Once upon a Time: Storytelling for Marketing
Posted on 05/11/2020Your brand has a purpose, and telling that story is a valuable content marketing tactic. How can you use storytelling to grow?
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Making the Most of your May Marketing
Posted on 05/04/2020If you’re looking to make the most of your small business marketing efforts during the month of May, check out some of these ideas to get started and grow.
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6 Solutions to Spring Clean Your Small Business
Posted on 04/27/2020Just like our homes, businesses need a little freshening up every now and then. Today, we’re going to talk about six solutions to spring clean your small business.
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3 Tips to Keep Your Marketing on Track During COVID-19
Posted on 04/20/2020While every business encounters its own unique situations, navigating this crisis and carrying your business through it will take continued marketing.
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The Benefits of Supporting Local Businesses
Posted on 04/13/2020When it comes to supporting local business, you’re not just helping your community—it supports you too. Check out these reasons why going local helps you out in the long run.
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Merging Memes into Your Marketing
Posted on 04/06/2020Memes are a great way to engage with customers, but as a business, you have to walk a fine line. How can your marketing use memes effectively? Today, we’re going to discuss some ideas to get started.
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Get Social: 7 Tips for Marketing on Social Media
Posted on 03/30/2020While business seems to be screeching to a halt in the wake of the coronavirus, social media rages on. Now is a good time to build your brand and show your values and personality online.
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Evergreen Content: What It Is and How to Use It
Posted on 03/23/2020What is evergreen content and why is it so important? Let’s dive in and see how you can start optimizing evergreen content.
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5 Super Springtime Marketing Ideas
Posted on 03/16/2020How can businesses and individuals best reach out to consumers during the new spring season? Luckily, we have five super springtime marketing ideas to get you started.
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How Humor Can Enhance Your Marketing Strategy
Posted on 03/09/2020Check out some of the ways humor can help your marketing campaigns, and even a few tips to establish your brand of humor.
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Why Your Business Should Be on LinkedIn
Posted on 03/02/2020If you want to grow your business and market online, here are a few reasons why you should implement LinkedIn into your social media strategy.
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How to Write an Effective Mission Statement
Posted on 02/24/2020Writing an effective mission statement is vital to building a successful business strategy. Try out these tips to make sure your mission statement is as compelling as possible.
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Class Is Out: Marketing to College Students on Spring Break
Posted on 02/17/2020In just a few short weeks, every college student will be enjoying spring break, a week of relaxation, rejuvenation and free time for shopping. How can your small business tap into this time and get noticed by college students?
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Should Your Business Take a Stand on Controversial Issues?
Posted on 02/10/2020Taking a stance on a hot topic might seem like the right thing to do, but it can have a huge impact on the perception of your business. Consider the pros and cons before you do—or don’t—take action.